Executives surveyed call out the lack of Social Strategy

In this article emarketer brings forward the results of a survey showing executives call out a lack of strategy in their social media efforts.

I think these Executives are showing good common sense and intuition; there are clearly lots of tactical efforts, but (in most cases) they are not building to something bigger/better; they are dispersed, inconsistent and random (how would you like to be in a relationship described with those words?)

What do you think? Filiberto Selvas