Article on real life Social CRM Applications

Laurel Carson from the Software Advice Group recently published an article reviewing efforts of companies implementing and improving their business through Social CRM, while I wish there had been more emphasis on identifying best practices and the mechanics of those (great opportunity for a follow up article) there are quite a few valuable nuggets in the article; unearthing a few:

Practical applications of Social CRM

• Crowd Sourcing / Collaborative Product Releases (Chordiant) 
• Improve Support efficiency (decreasing cost and improving customer satisfaction) (Linksys)
• Improve Sales & Project Execution by Socializing Enterprise Tools (Enterasys Networks)
• Increase relevancy of products & services through proactive listening & reach out (H&R Block)

Here the original article: Social CRM, FTW!: How Real Companies are Going Social and Winning

What do you think?

Filiberto Selvas