Virtual Goods: deep integration with social experience + social endorsement = brand heaven!
"Over two week-long periods in October and November, users sent more than 1.1 million (virtual) Nestle Toll House cookies. The campaign registered a 16% brand lift, and a 17% lift in intent to purchase. About 3% of the people opened the cookie gifts, compared to the 0.02% to 0.04% who click on Facebook banner ads."
"side-by-side tests of generic vs. branded virtual goods in the same catalogs (show) people preferred branded goods 10 times more. "
Filiberto Selvas
Posted from Diigo. The rest of my favorite links are here.
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